South Asia’s First Women's Pro Fight Charity Event
Project Overview
On May 4, 2023, Fight Like a Girl made history as the first-ever women’s pro fight charity event in South Asia, held at Royal Mass Arena, Colombo. This groundbreaking event aimed to empower women in combat sports while supporting a noble cause—raising funds for the Apeksha Hospital Breast Cancer Unit.
The event was a blend of sports, charity, and branding excellence, capturing attention across digital platforms and media. My role in this event was multifaceted, encompassing event coordination, branding, digital marketing, sponsorship management, and media outreach. The event slogan, “Pink is Stronger Than You Think” resonated with audiences, driving awareness and engagement at an unprecedented scale.
Objectives
- Establish Fight Like a Girl as a pioneering event in the South Asian combat sports scene.
- Drive awareness and support for breast cancer patients through charity contributions.
- Maximize audience engagement and social media reach.
- Boost event ticket sales and sponsorships through strategic marketing.
My Role & Responsibilities
Event Branding & Design
- Created a compelling event logo and brand identity.
- Developed a color palette and visual identity that reflected strength and empowerment.
- Designed fight kits, certificates, ring decorations, and promotional materials.
Digital Marketing & Social Media Management
- Managed all digital content strategy and social media platforms.
- Designed and executed Meta Ads campaigns, targeting sports fans and women’s empowerment communities.
- Updated and maintained the event website with fresh content, schedules, and promotional materials.
- Designed and published social media creatives, reels, and countdown posts.
Sponsorship & Advertising Coordination
- Created sponsorship proposal packages to attract key brands.
- Ensured proper sponsor logo placements and advertising visibility across all event materials.
- Managed media partnerships, securing Y FM as the official media partner for broader reach.
Event Coordination & Technical Management
- Oversaw the sound and lighting setup for an immersive experience.
- Ensured smooth execution of the women’s pro fights, adhering to professional standards.
- Handled real-time event logistics and branding coordination.
Challenges & Solutions
Event Promotion Challenge – How to make an entirely new fight event stand out?
Partnered with Y FM for radio promotions, hosted pre-event interviews, and leveraged aggressive digital marketing campaigns.
Sponsorship Acquisition – Convincing brands to support a new event.
Created compelling sponsorship decks and showcased the unique positioning of the event as the first of its kind in South Asia.
Targeting the Right Audience Online
Ran highly optimized Meta Ads to target fight sports enthusiasts, women empowerment advocates, and charity supporters.
Creating a High-Quality Fight Experience
Coordinated fight kits, branding visuals, lighting, and sound to give the event a world-class feel.
Results & Metrics
📢 Social Media Reach: 1 million+ impressions across platforms.
🔥 Ad Performance: Achieved an ROI of 65% with over 10,000+ clicks and conversions.
🎟️ Ticket Sales & Registrations: Sold 700+ tickets.
📈 Audience Growth: Social media followers increased by 80%.
💬 Engagement Rate: Maintained 68% engagement across platforms.
Creative Showcase
Event Logo & Branding – [Insert Images]
Social Media Reels & Ads – [Insert Links]
Event Highlights & Behind the Scenes – [Insert Gallery]
Conclusion & Takeaways
The Fight Like a Girl event was not just a sports event—it was a movement for empowerment, awareness, and charity. As a digital marketer, brand strategist, and event coordinator, I played a crucial role in bringing this vision to life. This project expanded my expertise in handling high-scale digital campaigns, sponsorship management, and event execution.
The success of this event demonstrates my capacity to execute large-scale projects, manage digital presence, and drive impactful results. This experience solidifies my ability to take on complex branding, digital marketing, and event management projects with precision and creativity.
Want to create an impact-driven campaign or event? Let’s collaborate!
Gallery & Media Showcase
Frequently Asked Questions (FAQ)
Are you currently working with them?
No, I have completed my project and officially said goodbye after successfully executing the event.
What was the reason you left?
This was a startup company with five partners and I was also one of the directors. Over time, their mission and vision changed and I decided to resign due to personal principles and ethics.