Meta Lead Generation Success for Travel & Visa Services in Dubai (400+ Leads)
Looking to generate quality leads for your travel or visa services in Dubai?
Here’s a real-world example of how strategic Meta advertising helped a travel business generate over 400 leads at a highly efficient cost.
In today’s competitive digital space, it’s not just about running ads—it’s about running ads that convert. I recently led two targeted Meta (Facebook & Instagram) lead generation campaigns focused on Europe visa services and tour packages for Dubai-based customers, delivering powerful results with measurable ROI.
Featured Results (Real Campaign Screenshot)
Campaign 1: Europe Visa 2025 – High-Converting Leads
This campaign was designed to capture interest from Dubai residents planning to apply for Europe visas in 2025. By using focused targeting (based on user intent, location, and travel interest) and persuasive ad creatives, we delivered impressive numbers.
- Total Leads: 215
- Total Spent: LKR 59,595.23
- Cost Per Lead (CPL): LKR 277.19 (~2.78 AED per lead)
Key Strategies Used:
- Localized audience targeting (Dubai expats, travel planners)
- Clear CTA with urgency (“Apply Early for 2025 Visa”)
- Custom lead form with mobile-first optimization
The campaign maintained a very low CPL—ideal for services with high-ticket conversion like visa processing.
Campaign 2: Tour Leads – Seasonal Package Promotions
Our second campaign targeted holiday tour packages, with a focus on middle-income travelers in the UAE looking for curated Sri Lanka and Georgia tours.
- Total Leads: 204
- Total Spent: LKR 81,234.36
- Cost Per Lead (CPL): LKR 398.21 (~3.99 AED per lead)
Winning Elements:
- Compelling visuals and video creatives for reels
- Retargeting website visitors and previous engagers
- A/B testing ad creatives to identify top performers
The results proved the power of personalized Meta ads even in a competitive market like Dubai.
What Made These Campaigns Work?
Running Meta ads is one thing. Running profitable Meta ads requires experience, audience knowledge, and data-driven decision making.
These campaigns succeeded thanks to a combination of:
- Precision targeting (geo + behavioral data)
- Scroll-stopping ad designs tailored to user interest
- Continuous A/B testing of lead forms and creatives
- Mobile-optimized experience with short lead forms
- Live tracking and daily optimizations
Together, they ensured every ad dollar delivered maximum return.
Why Meta Ads Still Work for the Travel & Visa Industry
Meta platforms (Facebook + Instagram) offer unmatched reach among users looking for travel deals, visa updates, and destination inspiration. When paired with sharp messaging and conversion-focused tactics, lead generation campaigns can deliver 3–5x ROI, especially in regions like Dubai where competition is high but demand is even higher.
Let’s Work Together
Need more leads for your visa agency or travel business in Dubai? Let’s build a smart, conversion-focused campaign that drives real results.
Contact me today to launch your next Meta campaign.