Whiskypoint Surfcabana - Arugambay
Social Media Asset Recovery & Branding
Challenge
When Mr. Rukshan, one of the partners of Whiskypoint Surfcabana, approached me to promote their hotel. I conducted a social media audit to assess their online presence. During the audit, I identified a major issue: there were two Facebook business pages with the same name, creating confusion among guests and limiting brand control.
The original page, created by a tourist over a year ago had:
- The correct business location, making it the default check-in option for guests.
- No access granted to the current business owners.
- A different logo and outdated branding.
Meanwhile, the second page created by the business could not use the correct location and had less engagement, making it ineffective for marketing.
Approach & Solution
Since the original page was the primary check-in location, I prioritized recovering ownership rather than building engagement on the duplicate page.
My approach included:
Identifying the Original Admin:
- I researched surf-related groups and found an old post from three years ago linking to the original page.
- The post was shared by a Japanese individual who had managed the page.
- Despite multiple attempts (via Facebook messages and email), I received no response, suggesting he was no longer active.
Escalating to Meta Support:
- With no way to contact the admin, I initiated direct communication with Meta Support.
- I participated in multiple meetings,where they required:
– Business proof of ownership.
– Technical details to verify legitimacy.
- I coordinated with Mr. Rukshan, collecting and submitting all required documentation.
Successful Ownership Recovery:
- After over 10 days of follow-ups and document submissions, Meta Support granted me access to the original business page.
- This allowed the hotel to reclaim its correct business location, branding, and guest engagement.
Results & Impact
✅ Deleted the duplicate page to prevent confusion.
✅ Restored access to the original page, allowing full control over branding and guest interactions.
✅ Redesigned the hotel’s logo, aligning it with the new branding strategy.
✅ Enhanced the check-in experience for guests, ensuring they tagged the correct business page.
✅ Achieved 100% client satisfaction—Mr. Rukshan was highly pleased with the solution and its effectiveness.
Key Takeaways
- Strategic interventions and thorough research can help recover lost digital assets, even in challenging cases.
- Direct communication with Meta Support, combined with the right documentation, is crucial for reclaiming business pages.
- Brand consistency and social media optimization are essential for businesses relying on online check-ins and engagement.
This project reinforced my expertise in digital asset recovery, brand management and social media optimization, ensuring that businesses regain control over their online presence effectively.