Sri Lanka’s First WBC Title Fight Night
Project Overview
📍 Event Name: WBC Pro Muay Thai Championship 2022
📅 Date & Location: (Include event date) | Venue: Royal MAS Arena, Colombo
🏆 Significance: The first-ever Professional Muay Thai Championship in Sri Lanka, featuring Sri Lanka’s first WBC title fight as the main event.
My Role: Event Coordination, Branding & Digital Execution
As the Event Coordinator and Digital Marketing Manager, I was responsible for managing every aspect of the event’s branding, digital strategy, and promotional execution. My role included:
Event Branding & Identity
- Logo Design & Color Selection: Developed the official event logo and established a strong visual identity.
- Branding Guidelines: Ensured consistency across all promotional materials, fight kits, and event visuals.
Fight Night Experience & Production
- Fight Kits & Ring Decorations: Designed fighter apparel and ensured the arena had a premium international fight night ambiance.
- Sponsorship Advertising Coordination: Managed placement and exposure for sponsors throughout the event.
- Sound & Lighting Coordination: Oversaw the technical aspects to create an electrifying fight night experience.
- Certificate & Award Designs: Designed official event certificates for fighters, officials, and key participants.
Digital Marketing & Social Media Management
- Strategic Content Creation: Developed high-impact visuals and engaging content tailored to an international audience.
- Social Media Management: Created and managed promotional content across platforms, building anticipation for the event.
- Paid Advertising Campaigns: Launched targeted Meta Ads (Facebook & Instagram) to maximize visibility and ticket sales.
- Website Content Management: Regularly updated event details, fighter profiles, and promotional news on the event website.
Promotion & Overcoming Challenges
- Creating an International Fight Night Feel: Strategically designed content and campaigns to make this event feel like a globally recognized fight night.
- Securing WBC Recognition: Coordinated the first-ever WBC title fight in Sri Lanka, elevating the championship’s credibility.
- Special Guest Meeting: Arranged a key discussion with the Thai Ambassador, securing his guidance and support to promote Muay Thai combat sports in Sri Lanka.
- Overcoming Health & Logistical Challenges: Despite contracting COVID-19 during the event planning phase, I successfully managed the event remotely and ensured its smooth execution.
Key Achievements & Impact
✅ Strong Brand Identity: Established a professional and recognizable brand for the WBC Pro Muay Thai Championship.
✅ Massive Online Engagement: Successfully reached a global audience through social media and paid advertising.
✅ Successful Sponsorship Activation: Maximized sponsor visibility through strategic placements.
✅ Diplomatic Support: Secured international recognition with backing from the Thai Ambassador.
✅ Historic Milestone: Helped host Sri Lanka’s first-ever WBC title fight, elevating the country’s Muay Thai scene.
Gallery & Media Showcase
